Creative Waves Research
Creative Waves Research


Each research project is tailor made to provide the best results.  Obtaining rich consumer insight and new ideas is accomplished through the use of creative techniques.  Creative Waves Research provides:


Interviewing and Focus Groups - In-person and web-assisted focus groups tailored to fit the needs of the projects, as well as One-on-One, Dyad and Triad interviewing.


Copy and Ad Testing - Communication checks on storyboards, animatics, print and web design - whether it is fully produced or a seed of an idea.


Pharmaceutical Research - Discussions that establish a comfort level with the respondent first. Experience with sensitive topics, patient journeys and device assessments among patients, doctors, hospital staff and caretakers.


Research with Young Respondents - Experience with getting children, teens and millenials to share thoughts and feelings.


Ethnographic Research - Whether it be exploring a kitchen cabinet, a child's playroom, or following a family for a night out, ethnographic research allows one to be in the surroundings that are important to a product or service.


Idea Generation Sessions - Energized brainstorming sessions that help clients generate ideas for products, services and strategies.


At Shelf Research - Understanding buying behavior, packaging that pops and product placement help clients see what happens when their product is placed on shelf within their competitive set.

Contact Us

Mary Beth Keller, Creative Waves

914 747-8087

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