Founded in 1995, Creative Waves Research is a full service qualitative research company. The goal of Creative Waves Research is to provide qualitative research and brainstorming sessions with integrity, efficiency and a creative flair. Each project is managed with professionalism, a strategic outlook, a sense of adventure and attention to details.
Mary Beth Keller is no stranger to qualitative research. In 1982, as a bank management trainee, Mary Beth was chosen for her people skills to conduct problem-solving group discussions with bank employees. Then in 1987, she was again called upon to conduct focus groups to assess the educational needs of executive level employees at Manufacturers Hanover Bank.
After those positive experiences, Mary Beth sought out a market research career and was hired in 1988 by Saatchi & Saatchi Advertising to conduct qualitative research. After seven years, Mary Beth chose to provide qualitative research services full time and established Creative Waves Research.
As an independent consultant, Mary Beth has seen through the following types of projects: